About Us & Contact

Swoon was born out of a shared passion for the beautiful and quirky.

Swoon is a mix of the eclectic – found one-off vintage objects, refurbished furniture as well as bespoke and handmade products. From vintage children’s toys to beautiful French clothing and handmade accessories, Swoon is an online lifestyle shop - a place to find stunning and unique homeware, gifts, printed matter, accessories and fashion sourced from all over the world.

It is a shared love for excellent design from the two backgrounds of Susan Cropper and Anthony Duncan-Smith.

Both Susan and Anthony have a keen eye and a love of flea markets and travel. Frequent trips to India and abroad have also inspired Swoon. Anthony grew up in Calcutta and went on to graduate from the Royal College of Art in London.

After being head of design at The British Library, Anthony has had his own graphic and store design business for many years with clients including Galleries Lafayette, La Redoute, Morgan, Carré Blanc and many others.

Susan is the founder and owner of Loop, a treasure trove of gorgeous knitting supplies and textiles that has been at the forefront of the craft revival in London and the UK. Since Loop opened almost 10 years ago it has won many awards for being one of the best shops in London as well as being featured in numerous publications around the world.

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